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A film about product placement - funded entirely by product placement.

Morgan Spurlock, the provocateur behind Super Size Me and Where in the World is Osama Bin Laden? (MIFF 2008), wanted to make a documentary about product placement. In fact, given its prevalence, he decided he could probably raise the $1.5 million himself - via product placement. The result is a madcap journey through the increasingly parodic halls of America's marketing departments.

Affable and shameless - with a hint of pathos - Spurlock's journey from ethical filmmaker to ultimate sell-out makes for a comic and unsettling picture of a world where everything is for sale.

"Like watching a beloved pet devour itself tail-first, deliberately and with alarming grace." - Village Voice

Morgan Spurlock is a guest of the Festival.

D Morgan Spurlock P Jeremy Chilnick, Abbie Hurewitz, Morgan Spurlock, Keith Calder, Jessica Wu S Jeremy Chilnick, Morgan Spurlock Dist Madman Entertainment L English, Portuguese w/English subtitles TD 35mm/2011